Privacy Policy

Depending on how you interact with Acadum, we may collect the following categories of information:

• Contact information: Your name, email address, telephone number, WhatsApp number, and other contact details you provide.
• Enquiry and registration information: Your course interests, preferred schedule, language-learning goals, current French proficiency level, and information submitted through our website forms.
• Student and learning information: Your enrolment details, attendance, assessments, assignments, learning progress, feedback, and communications with instructors or our support team.
• Payment and transaction information: Payment status, transaction references, billing details, invoices, and receipts. Payments may be processed by third-party payment providers. We do not intend to collect or store full payment-card details unless expressly stated.
• Communications: Emails, messages, support requests, feedback, and other information you choose to share with us.
• Technical and usage information: Browser type, device type, pages visited, approximate usage information, referral sources, and interactions with our website, where collected through server logs, analytics tools, cookies, or similar technologies.
• Marketing information: Information about your interactions with our advertisements, campaigns, or website, where advertising measurement tools are enabled and permitted.
• Class participation and recordings: Where online classes are recorded, recordings may contain your image, voice, name, questions, contributions, and other information shared during the session.

Please avoid submitting sensitive personal information unless it is necessary for your enquiry or use of our services.

We may use your personal information to:

• Respond to enquiries and provide information about our courses.
• Help you identify a suitable programme based on your learning goals.
• Process enrolments, manage student accounts, and provide access to classes and learning materials.
• Organise class schedules, communicate course updates, and provide student support.
• Monitor learning progress and provide educational feedback.
• Process payments and maintain transaction records.
• Send service-related messages, including enrolment confirmations, class reminders, and important announcements.
• Send promotional communications where permitted by law and, where required, with your consent.
• Understand how visitors use our website and improve its performance and usability.
• Measure the performance of our marketing campaigns, where tracking tools are enabled and their use is permitted.
• Protect our website, prevent fraud, investigate misuse, resolve disputes, and comply with legal obligations.

We will not use personal information for purposes that are incompatible with the purposes described in this policy, except where permitted or required by applicable law.

Where consent is required for collecting or using personal information, cookies, or advertising technologies, we will seek consent in the manner required by applicable law.

You may withdraw consent for consent-based processing by contacting us or using the relevant preference controls available on our website. Withdrawal does not affect processing that was lawfully carried out before the withdrawal. It may also affect our ability to provide certain services where the information is necessary for those services.

You can opt out of promotional emails by using the unsubscribe option provided in the message, where available, or by contacting us. You may continue to receive essential service-related communications, such as payment confirmations and class updates.

You can manage available cookie preferences through the cookie settings provided on our website, where available.

Acadum uses Google Analytics to understand how visitors interact with our website and to help us improve its content, performance, and user experience.

Depending on the configuration of Google Analytics, information may include pages visited, time spent on pages, device and browser information, referral sources, and interactions with website features. Google Analytics may use cookies or similar technologies to collect this information.

We use analytics information to understand general website usage and performance. We do not intend to use Google Analytics to identify you directly.

Google may process information in accordance with its own terms and privacy policies. Depending on the service configuration, information may be processed or stored outside India.

Where required by applicable law, analytics cookies or similar technologies will be used only after the necessary consent has been obtained.

For more information, please review Google’s privacy information at https://policies.google.com/privacy.

Acadum may use Meta Pixel or related Meta advertising technologies to measure the performance of advertising campaigns, understand interactions with our website, and improve the relevance and effectiveness of our advertising.

When these technologies are enabled, they may collect information about website visits, page activity, browser and device information, and interactions with certain website events. Depending on the configuration, this information may be associated with advertising identifiers or other information held by the relevant provider.

Meta may process this information under its own privacy policies and terms. We do not control Meta’s independent processing of information.

Where required by applicable law, advertising cookies and non-essential tracking technologies will be activated only after the necessary consent has been obtained. You can manage available preferences through our website’s cookie settings, where provided.

For more information about Meta’s data practices, please review Meta’s Privacy Policy at https://www.facebook.com/privacy/policy/.

Our website may use cookies and similar technologies to support core website functionality, remember preferences, understand website usage, and measure marketing performance.

These technologies may include:

• Essential technologies: Support core website functions, security, and preferences.
• Analytics technologies: Help us understand how visitors use our website, including through Google Analytics.
• Advertising technologies: Help measure advertising performance and understand interactions with our campaigns, including through Meta Pixel where enabled.

Some embedded services, such as payment services, video platforms, online meeting tools, scheduling tools, or other third-party content, may use their own cookies or collect technical information when you interact with them.

Where consent is required, non-essential cookies and tracking technologies should be activated only after the required consent has been obtained. You can manage available preferences through our cookie settings, where provided. Disabling certain cookies may affect some website features.

The specific cookies and technologies used may change as we update our website and services.

Acadum does not sell your personal information.

We may share personal information with trusted service providers when necessary to operate our business and deliver our services. Depending on the tools and services in use, these may include:

• Website hosting and technical providers: To operate, maintain, and secure our website.
• Payment providers: To process payments, refunds, and transactions.
• Learning and online class platforms: To deliver classes, manage learning activities, and provide course resources.
• Email and communication providers: To send service-related messages and respond to enquiries.
• Form and customer relationship tools: To manage enquiries, registrations, and student support.
• Analytics providers: Including Google Analytics, to understand website usage and performance.
• Advertising providers: Including Meta, where advertising measurement technologies are enabled.
• Professional advisers and public authorities: Where disclosure is necessary for legal compliance, dispute resolution, or the protection of our rights and the rights of others.

Service providers may process information as necessary to provide their services to us, subject to the arrangements and obligations applicable to them.

We may also disclose information in connection with a business restructuring, merger, or transfer, subject to applicable legal requirements.

To deliver our educational services, we may process information relating to your participation in online classes, including attendance, assignments, assessments, and communications with instructors.

Classes may be recorded. Where a class is recorded, the recording may include your image, voice, name, contributions, and other information shared during the session.

We may use class recordings to:

• Provide enrolled students with access to missed classes or revision resources.
• Support teaching, learning, and academic review.
• Maintain educational records and improve the quality of our programmes.

We will communicate applicable recording practices to students and obtain any consent or authorisation required by law.

Access to recordings will be subject to the terms communicated for the relevant programme, including any applicable access period. Recordings may be accessible only to authorised students, instructors, or staff.

Students must not record, download, reproduce, publish, or share class recordings or another student’s personal information except as expressly permitted by Acadum and applicable law.

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including providing our services, maintaining student and transaction records, resolving disputes, and meeting legal obligations.

Retention periods may differ depending on the type of information and the reason it was collected. For example, financial records may need to be retained for legal or accounting purposes, while enquiry information, analytics data, and class recordings may have different retention periods.

When personal information is no longer required, we will take appropriate steps to delete it, erase it, or otherwise dispose of it, subject to applicable legal requirements.

We use reasonable administrative, technical, and organisational safeguards designed to protect personal information against unauthorised access, disclosure, alteration, loss, or misuse.

These measures may include access controls, account permissions, secure service providers, and appropriate handling procedures.

No website, online platform, or method of electronic transmission can be guaranteed to be completely secure. If a personal data breach occurs, we will take the steps required by applicable law.

Subject to applicable law, you may have the right to:

• Request information about the personal data we process about you.
• Request correction or updating of inaccurate or incomplete information.
• Request erasure of personal information where applicable.
• Withdraw consent where processing is based on consent.
• Raise a grievance or complaint about our handling of your personal information.
• Nominate another person to exercise applicable rights on your behalf, where provided by law.

To make a request, contact us using the details in the “Contact Us” section below. We may need to verify your identity before responding. We will handle requests within the time limits and in accordance with the requirements of applicable law.

Some Acadum programmes may be suitable for school-age learners. Where a learner is a child under applicable law, a parent or lawful guardian should provide the necessary information and any consent or authorisation required for enrolment and participation.

We will handle children’s personal information in accordance with applicable legal requirements. Parents or lawful guardians may contact us with questions or requests concerning a child’s information.

Some of our service providers may process or store personal information on servers located outside India or in another country.

Where personal information is transferred internationally, we will take the steps required by applicable law and the arrangements governing our service providers. The privacy laws of the country where information is processed may differ from those applicable in your country of residence.

Our website may contain links to third-party websites or use services provided by other organisations. These services may include payment gateways, video platforms, online meeting tools, scheduling services, analytics tools, or social media platforms.

Third-party services operate under their own privacy policies and terms. Acadum does not control the privacy practices of independent third parties. We encourage you to review their policies before providing personal information or using their services.

We may update this Privacy Policy to reflect changes in our services, technology, business practices, or legal requirements.

When we make changes, we will update the “Last Updated” date on this page. Where required by law, we will provide additional notice or seek consent for material changes.

If you have questions, requests, or concerns about this Privacy Policy or the way Acadum handles your personal information, please contact us:

Acadum Language School
Privacy Contact: VED PR KR – (Co-Founder)
Email: support@acadum.com
Website: https://acadum.com/
Contact Page: https://acadum.com/contact/

Business Address:
Acadum DPT 808B, F 79 & 80 DLF Prime Tower,
Industrial Area Okhla Phase-1,
New Delhi – 110020, Delhi, India.

Please include “Privacy Request” in the subject line of your email so that we can direct your request appropriately.